![]() ![]() Yes, you can legally rent and purchase lists of people who have agreed to email communications - but it's never a good idea. ![]() 29 Ways to Avoid Sending Spam Email & Improve Your Email Deliverability What You Should Never Do 1. To learn more about email deliverability test tools, click here. The first step in improving email deliverability will be to run a test to see if you are encountering any issues. Take a look at the things you should absolutely never do in your email marketing if you want your messages to be successfully delivered, and the things you can proactively do to increase your rate of email deliverability. If steering clear of legal trouble isn't enough to convince you, squeezing more ROI out of your email marketing efforts certainly should. With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability. No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox. ![]() An email deliverability rate can be lower when an email bounces or gets automatically filtered into a spam folder. Email deliverability is the rate at which your email actually makes it into recipient inboxes. ![]()
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